![]() Noun Project’s initial idea for generating consistent revenue didn't exactly equate to an image of a bright light bulb popping on. YOU ALSO NEED A SUPER-SMART BUSINESS MODEL. IN THE BUSINESS WORLD, IT ISN’T ENOUGH TO JUST CREATE A SMART PRODUCT. The model has helped the Noun Project dramatically increase revenue, and the company expects to turn a profit for the first time this year. For instance, Squarespace, a major web publishing platform, announced today that it will be using the library to launch its own DIY logo builder. The Noun Project has launched its own API, which allows fans who have a paid subscription to the service to incorporate their icons directly into webpages, mobile apps, video games, and other image driven products, without attribution. ![]() But only recently did the Noun Project settle on a viable business plan. It’s the go-to resource for everyone from the stat heads at, who use a judicial gavel and block symbol as the shorthand “civil rights” in some charts, to store owners in Minneapolis, who will soon be able to apply at a county level for window decals that signify exactly how they organically recycle. Over the last four years, Noun Project has grown to become a sort of visual dictionary of universally recognized symbols that’s had 10 million downloads. Case in point: the Noun Project, an online icon collective of more than 30,000 symbols that strives to create and compile, as co-founder Edward Boatman puts it, an “everyday emoji” for just about everything. You also need a super-smart business model. ![]() In the business world, it isn’t enough to just create a smart product. THE NOUN PROJECT, THE ONLINE DICTIONARY OF UNIVERSAL SYMBOLS, HAS HAD 10 MILLION DOWNLOADS AND EXPECTS TO TURN A PROFIT THIS YEAR. ![]()
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